About Me
Hi! Welcome to Streamlined Productions. I'm Lance Kammer. I’m a seasoned Creative Project Manager with a track record in leading national and international campaigns for global brands across advertising, marketing, and creative production.I specialize in owning the full campaign lifecycle—from concept and strategy through launch and delivery—translating big ideas into clear scopes, budgets, schedules and delivering large and complex multimedia projects on time and on budget.I’ve led cross-functional teams of 5 to 50+, collaborating with clients, stakeholders, agencies, in-house departments, crews and vendors to deliver impactful campaigns that drive engagement, meaningful change, and revenue growth.
SKILLS - Adobe Creative Suite, Google Suite, Monday.com, Asana, Agile and Scrum approaches to PM, PMP certification underway
When I’m not managing projects, I’m usually chasing mountains and oceans, looking for cool new designs I've never seen before, flying, traveling this great, big world we live in, photographing the people in it and trying to make it a better place!
Hospitality
Role - Account Executive, Creative Project ManagerConsistent Projects - Partnered with clients to shoot photography and video of premier brands and resort properties in the US, Latin American, South America and the Middle East
Marriott International & Renaissance HotelsHighlighted Project - Brand refresh of Marriott’s premier properties in the US, Mexico, Chile, Brazil, & UAE. Partnered with client to shoot and launch new photography and video to modernize how consumer’s view the brand.Processes
▪ Managed teams of international content creators across multiple languages for on location filming in multiple countries
▪ Coordinated between brand marketing teams and local properties to successfully achieve campaign objectives
▪ Managed campaign media assets in client's MAM systems for accurate and on time delivery to international marketsResults - KPIs included
▪ Consistent increasing in website and social media page views
▪ An increase in property bookings
▪ Expanded performance across event space bookings
Rosewood Hotels & ResortsHighlighted Project - Crafted photography and video content to market the launch of the Rosewood Mayakoba in the Riviera Maya, MexicoProcesses - Project required sourcing actors through local agencies, managing a team of international photographers, coordinating with local marketing managers, and communicating across languagesResults - Campaign aided in property receiving Condé Nast Traveler: Readers’ Choice Award and a Forbes Five-Star Resort award for several years
HEAD Wintersports & Tyrolia
Recurring Client for 10+ YearsRole - Creative Project Manager, Content Creator
Projects
▪ Promoted brand in videos & media highlighting the superiority of HEAD products as used by HEAD athletes & the US Olympic Ski Team
▪ Produced multiple series of videos and photography highlighting the HEAD brand, products and sponsored athletes ensuring all visuals were cutting edge and on-brand
▪ Filmed HEAD athlete performances at the Winter Olympic Games
▪ Created graphic assets of product technical specs for use in video productions
▪ Created product explanation video for all new seasonal collectionsProcesses
▪ Partnered with Content Marketers, Production Leads, Sales Team, R&D and Athlete Reps at HEAD HQ in Austria
▪ Managed video production teams and international athletes for on-location & on-mountain filming
▪ Managed teams of international content creators for digital asset creation making sure all assets were on-brand and met R&D spec requirements
▪ Utilized entire Adobe Creative Suite in content creation
▪ Managed teams across multiple languages
Results - KPIs include
▪ Content successfully led to a tracked and consistent increase in product sales across seasons
▪ Increased brand exposure across international media outlets including print, network broadcast primetime TV, social media & web contributing to consistent growth of brand
▪ Content led to increased exposure of high performance athletes
▪ US Olympic Ski Team continues 60+ year tradition of using HEAD skis and products
Comcast Business
Role - Producer, Director, Account ExecutiveProject - Produced and launched nationwide video campaign to boost awareness of the Comcast Small Business suite of products across multiple lower performing markets
Processes
▪ Coordinated across client & agency teams and managed 30+ crew, cast & content creators
▪ Coordinated across brand and legal teams to ensure on-brand compliance of all deliverables
▪ Campaign was completed on time and in budget
Results - KPIs include
▪ Growth in “Comcast Small Business” sales in campaign markets
▪ Campaign driven growth contributed to brand revision from “Comcast Small Business” to “Comcast Business”
American Career College & Trade Schools
Recurring Client for 8+ YearsRole - Producer, Director, Account Executive
Consistent Projects
▪ Long and short format video productions for TV broadcast, website enhancement and social media marketing
▪ Lifestyle & Architectural photography for print and web
▪ Web portal & Media Asset Management system creation and managementProcesses
▪ Produced and Directed body of video production work for client
▪ Managed teams of 50+ crew & cast over multi-day video shoots across several sites
▪ Led out on brand messaging and creative content development by working across in-house marketing team, agency leads, content creators and production vendors to achieve aggressive marketing goals
▪ Managed teams of post-production and editorial vendors to ensure all projects were delivered on-time, on-budget and met all brand and compliance specsHighlighted Project - "One Change Changes Everything" Music Video Infomercial
▪ Client desired an enrollment boost campaign that would incorporate the performance of an original school theme song to be used across campaign media
▪ Worked with client to develop and produce a hybrid music video & infomercial
▪ Deliverables included long format version, 30 sec broadcast spots, social media post versioning and wide print campaignResults - KPIs include
▪ 25% boost in campus visits from perspective students
▪ 15% boost in enrollment across campuses
▪ 40% increase in website visits
▪ 10K+ YouTube views within first 2 weeks of campaign
▪ Hired back by client for consecutive years due to high market success of campaigns
Experian
Role - Creative Project Manager, Account ExecutiveProject - Drove development of web and video assets for Experian’s Business IQ Credit Risk tool by managing a team of 10 content creators and by partnering with client to define all strategies, messaging, deliverables, and deadlinesResults - Content contriubted to Business IQs superiority in market place
Toshiba
Role - Creative Project ManagerProject - Launched several multimedia campaigns for emerging lines of Toshiba tech products; managed teams of 20+ content creators; coordinated across agency and client teams to ensure simultaneous projects met key deadlines and that deliverables met client’s expectationsResults - Consistent client work for multiple years
Pharma - Axona & Prometheus
Role - Producer, Director, Account ExecutiveProject - Created suite of videos to show the benefits of the client’s pharmaceuticals; managed team of 30+ to produce live action production, graphics/3D animators and leveraged all of the Adobe Suite to bring project to completionResults - Campaigns met key market performance goals
Maxwell Technologies
Role - Creative Project Manager, Account ExecutiveProject - Created digital content to demonstrate and market Maxwell’s battery production processes, superiority and market valueResults - Content led to TESLA’s decision to acquire Maxwell Technologies
Humanitarian Work
▪ Served two-year volunteer mission for The Church of Jesus Christ of Latter-Day Saints in New York City▪ Drove awareness of villagers’ needs after a devastating earthquake in Nepal by shooting documentary footage for Meridian Magazine▪ Volunteered with CHOICE Humanitarian to lift the economic stability of rural villages by participating in the following projects:Kenya - Instructed and demonstrated to villagers small business techniques and skills
Nepal - Constructed biodigesters to transfer waste into renewable biogas (methane) in order to produce a smokeless flame for cooking
Guatemala - Built high heat conductive stoves with chimney systems to replace indoor open fire cooking and to eliminate the inhalation of indoor smoke
Ecuador - Constructed fishery for villagers in a mountain top region to raise and harvest fish to add to their diet
Mexico - Built biodigesting latreens to transfer waste into renewable biogas (methane) for indoor heating and cooking
The Prayer Tunnel - I recently took a summer sabbatical to East Tennessee and while there I designed and built a public space in an overgrown portion of community woods from local left over construction materials. It became known to the locals as
"The Prayer Tunnel".